ProfileForBusiness
ProfileForBusiness Glossary
Short definitions that help you prepare a better Google Business Profile without agency lock-in.
Google listing
A Google listing is the everyday name of a Google Business Profile: the entry in Search and Maps with contact data, reviews, photos and services.
Google Business Profile
A Google Business Profile is a free listing in Search and Maps: contact data, hours, reviews, photos, services and posts of a business in one place.
business name on Google
The business name on Google is the official name shown on the listing. It must match the signage and documents, with no promo add-ons or keywords.
primary category
The primary category is the main business type on a Google Business Profile. It decides for which searches Google will show the listing at all.
additional categories
Additional categories are supplementary business types on a Google Business Profile. They widen the listing's visibility to more kinds of searches.
Google business description
The Google business description is up to 750 characters on the listing that say what the business does, who it serves and how it differs from rivals.
services on the listing
Services on the listing are the specific jobs a business performs, each with a short description visible on the Google profile next to the item.
service area
The service area is the coverage set on a Google Business Profile: cities, districts or a travel radius where the business actually accepts jobs.
opening hours
Opening hours are the listing information about business days and times, including holiday hours and exceptions from the regular weekly schedule.
business attributes
Business attributes are labels on a Google Business Profile that show features of the offer and service, such as wheelchair access, Wi-Fi or card payments.
listing photos
Listing photos are the business photos on a Google profile: the venue outside and inside, the team at work and the results of completed services.
Google posts
Google posts are short updates published on a business listing: offers, news and events visible directly in search results and on the map panel.
Google Business Profile FAQ
A Google Business Profile FAQ is the questions and answers section of a business listing. It resolves typical customer doubts before they call or write.
Google reviews
Google reviews are customer ratings and comments visible on a business listing. They influence local rankings and the decision to make first contact.
review replies
Review replies are the public responses a business gives to customer ratings on its Google listing. They show service culture better than the star average.
listing verification
Listing verification is Google's confirmation that a business really operates at the given address, done by video, phone, email or a postcard code.
suspended listing
A suspended listing is a business profile hidden by Google for breaking rules, such as name add-ons, a wrong address or suspicious data changes.
inconsistent NAP data
Inconsistent NAP data means differences in name, address and phone between the Google listing, the website and directories. It weakens local rankings.
duplicate profile
A duplicate profile is a second Google listing for the same business at the same address. It splits reviews, confuses customers and weakens map rankings.
Google Business Profile content pack
A Google Business Profile content pack is a complete set of listing content: description, services, FAQ and posts, written consistently and ready to paste.