Google Business Profile for your industry - florist, workshop, photographer

Maciej Stolarski, September 10, 2026

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A Google Business Profile has the same fields for every business, but a florist's customer, a workshop's customer and a photographer's customer are looking for different things. The first checks whether the shop is open right now and whether it will deliver a bouquet today. The second wants to see the list of services, a 'from' price and a phone number that somebody answers. The third looks at photos and wants to know whether the studio will travel to the session location.

This article shows which fields to set differently in the three industries, what not to copy between them and how to tell after a month that the settings have worked. All the businesses in the examples are made up, and the prices are given in Polish zloty (zł).

Contents

Five fields that work differently in every industry

Google shows in local results whatever you enter in the profile, but the order in which a customer looks at it depends on why they came. Five fields make the biggest difference.

Field Florist Car repair workshop Photo studio
Primary category Florist Auto repair shop Photographer or Photography studio
Additional categories Flower delivery, Gift shop Tire shop, Auto electrical service Wedding photographer, Portrait studio
Products or services Products with prices Services with 'from' prices Services as session types
Photos Current bouquets, shop front, interior Workshop floor, bays, the team at work Portfolio from sessions, studio, equipment
Address or service area Address plus a delivery zone Address Studio address or a service area only

The remaining fields, that is the description, hours, attributes, questions and answers, posts and reviews, also differ in content from one industry to the next, although they work the same way. The next sections deal with those.

Florist - hours, products and delivery

A florist's customer usually has an urgent need: a birthday today, a funeral tomorrow, an apology right now. That is why the first field to check is the hours, including special hours. Enter in advance the Sunday opening before Mother's Day, 14 February and 1 November, as well as the days when the shop is closed. A profile that shows 'closed' on Valentine's Day because nobody entered special hours hands the customer to the florist next door.

The products section works better here than a list of services. Add eight to twelve items with a real price and a photo: birthday bouquet from 90 zł, funeral arrangement from 150 zł, potted plants, flower box. The customer compares prices in Maps before calling, and an item without a price drops out of the comparison.

Treat delivery as a separate piece of information: the additional category 'Flower delivery', the delivery attribute, a delivery zone in the service area settings and one sentence in the description saying until what time you take orders for same-day delivery. Replace the photos every season. A bouquet of tulips in November tells the customer that nobody runs the profile.

Posts in a florist follow a clear calendar: ten days before every holiday, one post with the offer and the order deadline. Reply to reviews on the day they appear, because an occasional customer reads the reviews from the last few weeks.

Car repair workshop - services, 'from' prices and the phone

A workshop's customer is looking for a specific service and wants to know whether they can get it from you, roughly for how much and when. The list of services is therefore the most important field. Enter every service separately, with one sentence of description and a 'from' price: oil change from 120 zł plus the oil, tire change from 80 zł, computer diagnostics from 100 zł, air conditioning service from 150 zł. A service called 'mechanical repairs' with no price answers no question at all.

The primary category is 'Auto repair shop', and you choose additional categories only for what you really do: tire service, auto electrics, air conditioning service. If you work on selected makes, put them in the description and in the service names. A customer with a specific car searches by make.

The phone is a sales field here. Check that the number in the profile is a number somebody answers during opening hours, and that the hours are true, on Saturdays as well. Turn on the 'appointment required' attribute if that is how you work, and add to the questions and answers section the three questions you hear most often: does the car need to come in earlier for an inspection, can the car be left overnight, do you fit parts supplied by the customer.

Photos in a workshop show that there is somewhere to work and how: the workshop floor, the bays, diagnostic equipment, the team at work. Reply to negative reviews with facts: what was repaired, when, what you propose. The reply is read by the next twenty customers.

Photo studio - portfolio, service area and session types

A photographer sells a result, so the photos in the profile are the portfolio. Add twenty to thirty photos from sessions in the styles you want to sell, and remove the ones you do not want to repeat. Upload only photos for which you have the consent of the people visible in them. A client's photo without consent is a legal problem.

Enter the session types as services with a 'from' price and a duration: family session from 450 zł, 60 minutes; business session from 350 zł, 40 minutes, ten edited photos; wedding coverage from 4,000 zł. A photographer's client rarely calls to ask for a price. They prefer to see it first and only then send a message.

The address depends on how you work. If you have a studio, give the address and photos of the interior so that the client knows where to come with a child. If you work outdoors and at the client's place, hide the address and set a service area: the city plus the surrounding districts. A profile with a home address and no visiting hours looks abandoned, while a profile with a service area and a gallery looks open for business.

The primary category is 'Photographer' or 'Photography studio', and you choose the additional ones according to the sessions you actually sell. Add a link to booking or a contact form, because that is what closes the contact. Publish a post after every larger session, with one photo and one sentence about the type of session and the location.

What not to copy between industries

A few settings look universal and do harm in every industry.

  • Keywords in the business name. 'Rose Florist - flowers, wreaths, delivery Krakow' breaks Google's rules and exposes the profile to suspension. The name in the profile is the name on the sign.
  • Categories 'just in case'. A workshop with the category 'Auto parts store', because one day it might start selling parts, shows up in searches where it has nothing to offer and collects bad reviews from disappointed customers.
  • Open 24 hours. Tempting for a florist with delivery and for a workshop with roadside assistance, but a customer who calls at two in the morning and gets no answer leaves a review about exactly that.
  • Stock photos. Recognisable at first glance in every industry. Three real photos from a phone do more than thirty purchased ones.
  • One description for everyone. The description has 750 characters. In a florist the first sentence talks about delivery and the order deadline, in a workshop about makes and appointments, for a photographer about session types and the service area. The first sentence is the only one the customer sees without expanding the text.

How to check after a month whether the settings work

Google shows performance statistics in the profile: how many times the profile appeared in Search and in Maps, how many calls, direction requests and website clicks there were, and which search terms brought customers to the profile. Write those numbers down on the day you change the settings and come back to them after four weeks.

In a florist, look at calls and direction requests in the days before holidays. In a workshop, at calls during opening hours and at the search terms customers arrive with; if a service you do not have on the list shows up in the terms, add it. For a photographer, at clicks on the booking link and at messages. If the numbers have not moved after a month, go back to the table at the start of this article and check the fields one by one, starting with the categories and the services.

FAQ

How many additional categories should a Google Business Profile have?

Only those that describe services you actually provide, usually two to four. Google allows up to nine additional categories, but every category with no service behind it attracts customers you will disappoint.

Can a photographer without a studio have a Google Business Profile?

Yes, as a service area business. Hide the address, set the towns and districts where you work, and say in the description that sessions take place outdoors or at the client's place. The gallery and the priced services then do the work that an address does for a studio.

Should a workshop list prices in its services?

Yes, as 'from' prices with one sentence about what they include. A 'from' price filters out the customers who only look for the cheapest option and attracts those who want to know the rough order of magnitude. A service with no price drops out of the comparison in Maps.

How often should a florist change the profile photos?

Every season, so four times a year, plus one or two photos before every major holiday. A florist's customer looks at the gallery to see what they will get today.

  • Primary category - the field that decides which searches the profile appears in at all
  • Additional categories - for services you really provide, never just in case
  • Services in the profile - a list with 'from' prices that replaces the price list in a workshop and for a photographer
  • Profile photos - the requirements and the photo types you need to have
  • Service area - a profile without an address for businesses that work at the customer's place
  • Opening hours - standard hours and special hours for holidays
  • Business attributes - delivery, appointments, payments and other features visible in Maps

See also

Check which fields in your profile are empty

The fastest way to see the gaps is to look at the profile through the eyes of a customer from your industry. The free ProfileForBusiness audit walks the profile field by field, shows empty categories, an incomplete list of services, a missing FAQ section and the order in which to fill them in.