Google Business Profile services for transport companies
Service section entries for your Google Business Profile: local delivery, express courier, B2B contracts, special cargo, quote process, and tracking. Copy-paste ready, no fake claims, compliant with Google policies.
Why this template works
Google Business Profile service entries are where customers decide if you're the right transport operator for their specific need. Most couriers list generic 'delivery' and 'courier' and wonder why they get inquiries they can't fulfill. This template breaks services into the six segments that actually drive inquiries: local same-day (e-commerce, retail restocking), express next-day (regional B2B), regular contract routes (where you cut platform commission), special cargo (fragile and temperature-sensitive), quote process (transparency on rate per km and liability insurance), and live tracking (the feature that separates professional operations from gig platforms like Uber and Bolt). Each entry includes a specific boundary condition (postcode coverage, weight limit, vehicle type, insurance ceiling) so customers self-qualify before messaging you. The quote process section is critical because it preempts the 'how much does it cost' inquiry by explaining your response time and itemization (fuel, vehicle depreciation impact on pricing, insurance). Live tracking and proof of delivery is listed last because it's your competitive moat against platform commission pressure: customers who see real transparency stick with you instead of cycling through Glovo drivers. The template avoids fake ranking claims ('fastest in [CITY]'), medical/legal/financial advice, and keeps liability insurance language factual without warranty language that exposes you.
What you get with Generate vs copying this
Copying this template gives you one generic six-service structure. Clicking Generate creates five personalized variants tailored to your specific business: variant 1 emphasizes local same-day for e-commerce fulfillment, variant 2 shifts focus to B2B contract routes, variant 3 highlights special cargo and temperature control, variant 4 leads with express regional delivery, variant 5 stresses quote transparency and insurance. Each variant reorders the services to match your actual revenue mix and customer type, swaps [CITY], [REGION], [BUSINESS_TYPE], [EXAMPLE_CLIENT_TYPE], [PHONE_NUMBER], [CONTACT_EMAIL], [BOOKING_LINK], and [RATE] with your specifics, and adjusts tone from 'we handle' to 'we specialize in' depending on your positioning. Manual editing of this template across six service entries takes 15-30 minutes per variant. Generate does it in 30 seconds and gives you five ready-to-publish options to A/B test in your GBP. Generator is for when copying-and-editing this template would take 15+ minutes you don't have.
How to use this template
- Copy the six service entries above (Local Same-Day, Express Courier, B2B Regular Contract, Special Cargo, Quote and Booking, Live Tracking)
- Open your Google Business Profile and go to the Services section (or Products, depending on your profile type)
- Paste each service entry into a new service card and replace [PLACEHOLDER_TOKENS] with your actual data: [CITY], [REGION], [BUSINESS_TYPE], [PHONE_NUMBER], [CONTACT_EMAIL], [BOOKING_LINK], [RATE], [NUMBER]
- Adjust the order of services to match your actual business focus: if 80% of your revenue is B2B contracts, move that entry to the top
- Review for accuracy: confirm postcode coverage, weight limits, insurance ceilings, and response time commitments before publishing
- Publish and monitor inquiries by service type in your Google Business Profile insights to identify which services drive the most qualified leads
Frequently asked questions
How do I use this template?
Copy each of the six service entries above into your Google Business Profile Services section. Replace [PLACEHOLDER_TOKENS] with your actual city, region, phone, email, booking link, and insurance rates. Adjust the order of services to reflect your business focus (local same-day first if that's your bread-and-butter, B2B contracts first if that's your revenue base). Review for accuracy before publishing. Alternatively, click Generate to create five personalized variants tailored to your specific routes and customer types, ready to paste without manual editing.
Can I edit this template freely?
Yes, this is your starting point. You should edit it. Keep the six-service structure (it mirrors how customers search: by delivery type, speed, cargo type, and quote process). What you must customize: [CITY], [REGION], [BUSINESS_TYPE], [EXAMPLE_CLIENT_TYPE], [PHONE_NUMBER], [CONTACT_EMAIL], [BOOKING_LINK], [RATE], and [NUMBER]. Don't invent facts: if you don't have 18 months of regular B2B contracts, remove that claim. If your insurance ceiling is GBP 2,500 not 5,000, change it. Google penalizes false service claims and liability misstatements.
What does 'Generate your own version' actually add?
Copying this template gives you one generic six-service structure. Generate creates five personalized variants: variant 1 emphasizes local same-day for e-commerce, variant 2 shifts to B2B contract routes, variant 3 highlights special cargo and temperature control, variant 4 leads with express regional, variant 5 stresses quote transparency and insurance. Each variant reorders services to match your actual revenue mix, swaps placeholders with your business specifics (city, phone, rates, booking link, insurance coverage, example client types), and adjusts tone and emphasis. Manual editing across six service entries takes 15-30 minutes per variant. Generate delivers five variants in 30 seconds, ready to publish or A/B test in your GBP. You pick the one that fits your positioning best.
Is this template available in other languages?
Yes. English, Polish, Portuguese (Brazil), Spanish (Latin America), French, Swedish, Norwegian, Danish, Romanian, Greek, Slovak. Each language version uses transport industry vocabulary native to that market (e.g. 'taxa por km' in Portuguese, 'stawka za km' in Polish). Select your language in the template gallery and the preview and Generate tool will switch automatically.
Why are templates anonymous?
By design, on both ends. First, the gallery doesn't promote competing courier operators: you see service structure patterns, not a competitor's actual business name or rates. Second, the pattern matters more than the author: a six-service structure works whether it came from a 2-van operation or a 50-van fleet. Third, when you generate your personalized version, it stays private to you. Your service entries, rates, phone number, booking link are yours alone. No competitor can reverse-engineer your positioning from the gallery. Anonymous by design, on both ends of the gallery.
Why anonymous?
Every template in this gallery is built from real work by ProfileForBusiness users - but without revealing who. No names, no business names, no logos on the card. No "Created by" credit.
The gallery shows what works for your industry, your style, your character count. Anonymous by design. Your generated version stays private too - we never publish, never share, never expose your output to other users.