Google Business Profile description for therapy practices

Why this template works

Trust starts with transparency about what therapy is and isn't. A therapy practice description that avoids cure language, diagnostic promises, or ranking-game claims performs better over time because it attracts clients genuinely ready for a therapeutic relationship, not those seeking a quick fix. The moment you write 'treats anxiety' or 'solves depression,' you've crossed into medical territory that Google flags and clients later resent when therapy turns out to be slower, messier, and more collaborative than advertised.

Modality and approach signal professionalism to informed referrers. GPs, counsellors, and other practitioners who refer clients often scan a profile for specific language: CBT, psychodynamic, systemic, person-centred. Naming your primary modality and any relevant supervision or certification tells the referral network you're trained and accountable. It also helps self-selecting clients understand whether your framework matches their preference. This is how practices build quiet reputation without marketing noise.

Session format and booking boundary are operational trust signals. Stating session length (50 minutes), frequency options (weekly or fortnightly), and whether you offer online or in-person removes friction in the first contact. Clients who know upfront what to expect show up more ready and drop out less. A brief consultation line also signals you're selective about fit, which paradoxically increases perceived credibility.

Confidentiality language protects you and reassures clients. A single sentence about confidentiality standards and your certification grounds the profile in professional accountability. It's especially important for clients who've had bad therapy experiences or come from backgrounds where privacy is a safety issue. You're not making promises you can't keep; you're naming the framework that makes the work possible.

The medical/psychiatric care disclaimer keeps you compliant and honest. Adding a note that therapy complements but does not replace medical or psychiatric care is Google best practice and ethical necessity. It protects both you and clients, especially those in acute crisis who need psychiatry, not weekly sessions.

What you get with Generate vs copying this

Copying this template gives you one solid, ethics-first description. Clicking Generate produces five A/B variants tailored to your specific practice: one emphasizing your modality strength (CBT, psychodynamic, systemic), one foregrounding your client demographic (adults, couples, grief-specific), one highlighting online-first availability, one optimized for referrer language (GP, supervision, certification), and one balancing warmth with clinical credibility. Each variant stays within the 750-character limit and respects Google's terms. You'll also save 20-30 minutes of rewording and compliance-checking. Generator is for when copying-and-editing this template would take 15+ minutes you don't have.

How to use this template

1. Copy the preview sample text above in full
2. Swap [THERAPIST_NAME], [CITY], [PRIMARY_MODALITY], [RELEVANT_CERTIFICATION], [CONTACT_EMAIL], and [PHONE_NUMBER] with your actual details
3. Check the character count (target: under 750 characters for Google's main description field)
4. Paste into your Google Business Profile under the 'About' or 'Description' section
5. Review for tone and accuracy before publishing; ask a trusted colleague to read it once
6. Update annually or whenever your modality focus, availability, or certifications change